Say Goodbye to Light Beer!

There is an interesting story on 24/7 Wall Street about nine big beer brands that have fallen out of favor with America’s beer drinkers.

The argument between “Less Filling” or “Tastes Great” has been decided. Say goodbye to weak-ass beer piss.

The whole story is posted here.

The nine are:

  • Milwaukee’s Best Light – Sales loss (2006-2011): 35.5%
  • Miller High Life Light – Sales loss (2006-2011): 37.6%
  • Amstel Light – Sales loss (2006-2011): 47.7%
  • Miller Genuine Draft – Sales loss (2006-2011): 52.3%
  • Old Milwaukee – Sales loss (2006-2011): 52.8%
  • Milwaukee’s Best – Sales loss (2006-2011): 57.1%
  • Budweiser Select – Sales loss (2006-2011): 60.8%
  • Michelob Light – Sales loss (2006-2011): 66.3%
  • Michelob – Sales loss (2006-2011): 72.0%

Bob Shoemaker

Grew up in Renton, WA. Writer. Photographer. Homebrewer. Woodworker. Beer lover. UW grad. - 14 years in Marketing and Advertising communications - 16 years in technical product support, quality, loyalty, support analyst - 12 years as communications business owner