Budweiser Anti-Craft Beer Ad – Fail

Budweiser – for people who don’t care what their beer tastes like.

Budweiser strayed from their usual heart-tugging puppies and horsies in their annual Super Bowl ads this year and actually talked about their product. They try to sell “the experience,” not what their fizzy yellow piss tastes like. In this ad, they pretty much say that they don’t think beer drinkers ought to care what the beer tastes like. Just shut up, sit down, and drink our beer. Beechwood aged? What the hell is that? They also do a good job of sucking you into the us versus them mentality. They maintain that their yellow stuff is the only beer you will ever need, and all the other styles are for weenies. They make AMERICAN beer. Although, they are owned by a Belgian beer consortium.

They make fun of craft beer although they have recently bought two popular – well, formerly popular – breweries in Washington (Elysian Brewing) and Oregon (10 Barrel Brewing), BOTH of which have earned their reputation due to a variety of styles and quality of taste – and ONE of which (Elysian) actually has brewed the Peach Pumpkin Ale that they poke fun at in the ad. They also bought Goose Island Brewing in Chicago and have a fake craft beer operation called Shock Top, that specializes in making beers with weird names and atypical ingredients.


Irony aside, the Belgian-based brewing conglomerate AB-InBev, has seen a substantial  drop off in sales of Budweiser beer, reportedly around 50% over the past 10 years. Bud is just one of many brands they market in the US and around the world.

Don’t get me wrong. Bud is a good beer for certain occasions. Like beer chugging contests. Washing down cardboard crusted pizza. Or these clever ideas taken from food and drink writer Cris Carl:

  • Trap slugs and snails
  • Trap fruit flies
  • Distract bees and wasps from your outdoor gathering.
  • Get rid of mice
  • Cockroach trap
  • Fertilize your gardens
  • Fertilize your indoor plants
  • Get rid of brown spots in your lawn
  • Stain removal
  • Spruce up wooden furniture
  • Clean gold jewelry
  • Polishing brass
  • Loosen rusty bolts
  • Insulation

Friends don’t let friends drink Bud. Use it to kill rats instead. ABInBev rats.

Bob Shoemaker

Grew up in Renton, WA. Writer. Photographer. Homebrewer. Woodworker. Beer lover. UW grad. - 14 years in Marketing and Advertising communications - 16 years in technical product support, quality, loyalty, support analyst - 12 years as communications business owner